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IBM 408 - Marketing Research

On demand video Lectures of IBM 408 are available for viewing below. (Mid Bandwidth for DSL/Cable & Low Bandwidth for 56k modem)
 

Marketing Research

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Understanding the Market Research Industry

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Marketing Research Process

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Research Design

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Designing Your Questionnaire

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Using Measurement Scales in Your Survey

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Accessing Secondary Data & Standardized Sources

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Deciding On Your Survey Data Collection Plan &
Collecting Data and Summarizing What You Found in Your Sample

Mid Bandwidth | Low Bandwidth

 

 

   



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division of instructional and information technology
california state polytechnic university, pomona
last update: March 29, 2005
send comments to: jelerma@csupomona.edu